Shark Tank

CNBC won the syndication rights to Shark Tank and spread the word that Tuesdays belonged to them. Initially, there were not many photos available of the talent, so we focused on quotes from the show and eye-catching imagery for social posts. We then reinforced the brand with a series of ads. Later, Shark Tank was paired with another CNBC Prime reality show, Restaurant Startup, and Tuesday night became Deal Night complete with sweepstakes to win cash and show swag.