At the outset of the pandemic, Building Industry Partners – the leading private equity firm in the building industry – and Webb Analytics produced an invitation-only Zoom summit for the top 150 building industry executives. It consisted of 9 panels made up of industry executives, economists, and other subject matter experts. The purpose of the event was to help industry leaders minimize the impact of the crisis on their businesses and their employees.
After the summit, I was engaged to create a logo and recap that would provide participants, as well as people who were unable to attend, with a visually engaging, informative, and actionable document that highlighted key points made, data provided, and summaries of the panels. The tone was to reflect the gravity of the crisis while its positive message embodied solidarity and collaboration.
The timeframe was one month from concept to completion. Given the current environment, there was little in the way of photography – yet it was important to show all that came together in this time of need. Nick Ramos of Graphismo transformed low-res participant screenshots into thoughtful black and white vector illustrations, placing everyone on the same level. Copy and project management were expertly delivered by Michele Wisch Robin. My creative direction extended beyond the interactive PDF to the summit's accompanying website (no longer active).
