Facebook hosted an informal lunch where group admins met its COO, Sheryl Sandberg, to discuss the importance of building community within meaningful groups. With wide-ranging interests, group admins play a vital role in the Facebook community. This was the first meeting of its kind with a member of Facebook's leadership team outside of the United States. Highlighting participants, these A2-sized posters were displayed in a gallery setting to facilitate conversation and presented to group admins as a commemorative gift.
Role: Art Direction, Design
The event in Germany was an offshoot of the inaugural Facebook Communities Summit in Chicago. For a contrast in scale, below are examples of table tents created for the original FCS event. I also worked on animation loops, wall art, handheld signage, etc.
