To celebrate community and the people who build it, Facebook held its first-ever conference for group admins in Chicago in June 2017. Group admins often form groups around personal passions and quickly find themselves thrust into unexpected leadership positions with a community that depends on them. This gathering, attended by Facebook's CEO, Mark Zuckerberg, and CPO, Chris Cox, was their opportunity to share ideas, seek inspiration, and set about bringing the world closer together to make change happen.
Role: Art Direction, Design – joined after the initial concept phase
Creative Team: Spencer Sass
Creative Team: Spencer Sass
Email Header
Logo + Heart Animation
Together Wall
Badges
Event Space
Table Tents
Heart Room + Staff
Logo Wall
