As the title sponsor of Hustle Con East – a conference designed for self-starters, forward-thinkers, and dreamers – we created an experience around the theme of "Big Hustles Start Small" and honored the "fail forward" spirit that the hustle demands. To that end, our booth featured a giant dollar bill – think of a business’ first dollar earned framed on the wall – and encouraged attendees to share their first hustle in written form on the wall or via a 15-second video on Instagram. The social activity extended the reach of the 700+ person conference to 400K+ externally, and the wall received a 45+% engagement rate with attendees.
Role: Creative Direction, Design, Photography
Creative Team: Tiffany Pan, Murphy O'Brien, Jonathan Petersen
Creative Team: Tiffany Pan, Murphy O'Brien, Jonathan Petersen
![Welcome Wall](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/c695123b-48de-4f81-b73c-aca50b853545_rw_1920.jpg?h=a52de29ad444a95632a31886fb96a359)
Welcome Wall
![Dollar Wall and Video Booth](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/3517f2d7-ff50-422f-957a-11b3c75b6b71_rw_1920.jpg?h=b3760bbeb0f7842a3cbcca813c9cec84)
Dollar Wall and Video Booth
![Brand Wall](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/abac3829-0992-4b65-9206-52be0b243574_rw_1920.png?h=28216a49b6e0d4835d7fe5ba7a1085b7)
Brand Wall
![Dollar Wall detail](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/52ecac1b-2bca-4320-87f9-a368c48c846f_rw_1920.jpg?h=cda119e6625458f602ff33b79b3afa80)
Dollar Wall detail
![Swag bags](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/dc5700e7-1cdf-4915-9068-b40a70b6260c_rw_1920.jpg?h=12202ce74c3520b7cac62ed996d6c698)
Swag bags
![Sharing "First Hustle"](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/ad1a0d68-0499-4810-8365-cebc6f35dab5_rw_1920.jpg?h=c0666336513890cbed2ae8b3613ed0e0)
Sharing "First Hustle"
![Recording Bosco video for Instagram](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/6e6903f3-6e31-4d59-92c6-8cb40360111e_rw_1920.jpg?h=08492cca54f46465d0a447428bedf443)
Recording Bosco video for Instagram
![Dollar Wall engagement](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/93b2c6ed-1e17-48b1-81fc-283076ffddf7_rw_1920.jpg?h=25569d34b7ee438c9d90a3223757872b)
Dollar Wall engagement
![Dollar Wall detail](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/aebadcef-4f1c-409d-95b1-aeda3a98b9f4_rw_1920.jpg?h=872ab75b8e99250e2ad72f2fc1b7dcb6)
Dollar Wall detail
![Attendee engagement](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/f3d0797e-9a97-40c3-9719-4e08a9f6e404_rw_1920.jpg?h=feccc6b773d9b4249a004ebdeb0dc28f)
Attendee engagement
![Event space](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/fb8d6e5e-15c5-4f79-8ed6-85efddd85f50_rw_1920.jpg?h=a87176e6fec27e8d7ef0dca6b696947a)
Event space
![Recording Bosco video for Instagram](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/799ecf11-6d96-4963-8a33-f4b578a8f78c_rw_1920.jpg?h=f77b2475395f97ff5493823f30ad49dc)