As the title sponsor of Hustle Con East – a conference designed for self-starters, forward-thinkers, and dreamers – we created an experience around the theme of "Big Hustles Start Small" and honored the "fail forward" spirit that the hustle demands. To that end, our booth featured a giant dollar bill – think of a business’ first dollar earned framed on the wall – and encouraged attendees to share their first hustle in written form on the wall or via a 15-second video on Instagram. The social activity extended the reach of the 700+ person conference to 400K+ externally, and the wall received a 45+% engagement rate with attendees.
Role: Creative Direction, Design, Photography
Creative Team: Tiffany Pan, Murphy O'Brien, Jonathan Petersen
Creative Team: Tiffany Pan, Murphy O'Brien, Jonathan Petersen
Welcome Wall
Dollar Wall and Video Booth
Brand Wall
Dollar Wall detail
Swag bags
Sharing "First Hustle"
Recording Bosco video for Instagram
Dollar Wall engagement
Dollar Wall detail
Attendee engagement
Event space
