Joyride Coffee sought a sticker design for their white label "Otto's Blend." It was to feel unique – a toned-down version of their current branding – with a minimalist layout and space for a hand-stamped roast date. They selected the middle design, below.
Role: Creative Direction, Design
![](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/8ae7ec3b2c7b062a8963735d_rw_1200.jpg?h=7d77eb636d6e89e9d812cc866811807b)
Coffee from a keg, yes please; now let's brand the delivery trucks. Joyride provided an initial look that I rebuilt and cleaned up for printing. A bicoastal business means multiple trucks and sizes.
![](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/9cb9a9db8c9233cfbe9136ef_rw_1200.jpg?h=ac9e83963840be1eeea12951e8b002eb)
With their expansion into cold brew tea, new tap designs were necessary. The artwork needed to maintain Joyride’s branding while having a distinct look of its own.
![](https://cdn.myportfolio.com/ef411d1499080dfa8d4771f812a1a475/0b2d8a27b76a9c206d690ca4_rw_1200.jpg?h=852d5597143acda8f5032e5c31146dcb)